Display & Video 360’s Marketplace is a valuable resource for accessing premium inventory for both mobile web and mobile in-app platforms.
- App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
- Creative dimensions work for mobile web and mobile in-app inventory together.
- App collections are available for both mobile web and mobile in-app inventory.
- Marketplace has premium inventory for both mobile web and mobile in-app inventory.
The correct answer is: Marketplace has premium inventory for both mobile web and mobile in-app inventory
Explanation: The Marketplace within Display & Video 360 serves as a pivotal tool for advertisers aiming to locate and procure premium inventory suitable for mobile web and in-app advertising. This feature offers a streamlined discovery process, showcasing a range of publishers and their available inventory. Advertisers can efficiently search, sort, and filter to align with their campaign objectives. Moreover, Marketplace facilitates direct negotiations for both guaranteed and non-guaranteed deals, with additional filtering options based on specific formats or applications, optimizing the reach and impact of mobile advertising strategies.
Chapter 25: Get Started with Ads in Mobile App Inventory
Read more here: https://support.google.com/displayvideo/answer/6224754