Last Updated on 1 week by School4Seo Team

To effectively manage frequency across Programmatic Guaranteed deals with various publishers, this setting should be configured at the campaign level within your Display & Video 360 account settings.

• Line item level
• Insertion order level
• Advertiser level
• Campaign level

The correct answer is: Campaign level

Explanation: Frequency capping for Programmatic Guaranteed deals across multiple publishers should be configured at the campaign level in Display & Video 360.

Campaign-level settings apply consistently across all line items within that campaign, including those for Programmatic Guaranteed deals. This ensures that the frequency cap is enforced across all participating publishers, preventing overexposure to the same user. By setting the frequency cap at the campaign level, you maintain control over how often users see your ads across the entire campaign, promoting a better user experience and optimizing ad delivery.