In Display & Video 360, the difference between blocklists and sensitive categories is that blocklists are modifiable by advertisers, whereas sensitive categories cannot be modified.
- Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
- Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
- You can modify sensitive categories, but you can’t modify a blocklist.
- You can modify a blocklist, but you can’t modify sensitive categories.
The correct answer is: You can modify a blocklist, but you can’t modify sensitive categories
Explanation: Display & Video 360 offers advertisers control over where their ads appear through blocklists and sensitive categories. Blocklists are customizable lists created by advertisers to exclude specific websites or types of content from their ad campaigns, ensuring ads do not appear on undesired sites. Sensitive categories, however, are predefined by Display & Video 360 to prevent ads from being shown alongside content that may not align with brand values or is considered inappropriate. Unlike blocklists, sensitive categories are fixed and cannot be altered by advertisers, providing a standard level of content sensitivity across campaigns.