For a sports retailer launching a new basketball sneaker and aiming to track site visits after viewing the sneaker ad, a Floodlight counter tag is the ideal tool to provide this information.
- Sales tag
- Any floodlight tag
- Global site tag
- Counter tag
The correct answer is: Counter tag
Explanation: The counter tag is specifically designed to tally site visits or any form of engagement as conversions, making it perfectly suited for measuring the direct impact of advertising on site traffic. It offers three counting methods: standard (counting every interaction), unique (filtering repeated visits by the same user within a 24-hour period), and per session (counting one conversion per user session, with customizable session lengths). This versatility ensures that marketers can accurately measure the desired type of engagement, from every single visit to unique user interactions, thereby gaining valuable insights into the effectiveness of their ad campaigns.
Chapter 9: Track Conversions with Floodlight & Global Site Tag
Read more here: https://support.google.com/displayvideo/answer/2697097