For a company running a sporting goods campaign with several Programmatic Guaranteed deals frequency managed at the campaign level, discovering that two deals passed on 10,000 bid requests can have a significant impact on the campaign strategy.
- It allows you to decrease impressions in certain regions.
- It allows you to decrease your campaign’s unique reach.
- It allows you to increase ad exposure to the same users.
- It allows you to reinvest your budget to reach new users.
The correct answer is: It allows you to reinvest your budget to reach new users
Explanation: This situation indicates that the frequency capping mechanism has effectively limited overexposure to the same audience, resulting in substantial media cost savings for the Programmatic Guaranteed deals. These savings, calculated based on the rate multiplied by the impressions saved due to frequency capping, offer an opportunity to reinvest the budget to target new users. Consequently, this can enhance the campaign’s reach, diversifying audience engagement and optimizing the overall campaign performance by reallocating resources to underexposed segments.
Read more here: https://support.google.com/displayvideo/answer/10373131