To identify the total number of engaged users for a connected TV (CTV) campaign within Display & Video 360, you should consult the Reach Overlap report.
- The Audience Composition report
- The Floodlight report
- The Inventory Availability report
- The Reach Overlap report
The correct answer is: The Reach Overlap report
Explanation: The Reach Overlap report uniquely provides insights on the overlap, indicating the count of unique users who have seen or interacted with ads across selected dimensions, such as Country and Advertiser. Additionally, this report facilitates understanding of both exclusive and duplicate reach, thus offering a detailed view of the engagement levels within your CTV campaign. It serves as an essential tool for measuring campaign impact and optimizing audience reach strategies.
Read more here: https://support.google.com/displayvideo/answer/2823503