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Sudden Decline in AdSense Earnings Concerns Publishers


This week, several publishers have reported an unexpected drop in their Google AdSense earnings, despite a noticeable increase in website traffic. The decline has puzzled many, as there has been no official communication from Google regarding changes that could affect AdSense revenue.

In November of the previous year, Google announced a restructuring of the AdSense revenue share model, as stated by Ginny Marvin, Google Ads Liaison. The new model, which began in February 2024, was supposed to modernize how publishers earn from their content. According to the update, “AdSense for content” publishers would receive 80% of the revenue after deductions for any fees charged by the advertiser’s platform. This update initially seemed to boost earnings for many publishers.

However, the current situation presents a stark contrast, with revenues dropping by approximately 30% over the past three days. This discrepancy arises despite an increase in traffic to the publishers’ sites, indicating that the issue may not be related to viewer engagement or site performance.

As of now, Google has not released any statements through its social media channels or official blog about this downturn. Publishers, including those at School4Seo, are eagerly awaiting a response from Google, hoping for clarity on whether this decline is due to a temporary correction or a more significant change in the AdSense program’s structure.

This situation highlights the challenges publishers face in relying on platforms where policy shifts can significantly impact revenue streams. The digital publishing community remains on alert for any updates that could shed light on these sudden changes.

Nitin Batra
I have been working in the Digital Marketing industry since July 2007. I am passionate about tea, travelling and digital marketing.