In Display & Video 360, a marketer should use inventory packages when a client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
- A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.
- A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.
- A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites.
- A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
The correct answer is: A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers
Explanation: Inventory packages offer curated sets of non-guaranteed inventory from a variety of publishers, organized around specific themes or industries. For a client in the wellness industry, utilizing an inventory package focused on health publishers enables targeted and efficient advertising across a range of relevant platforms. These packages facilitate access to a tailored audience interested in wellness, maximizing the campaign’s reach and impact by leveraging the thematic alignment of publishers within the package. This approach streamlines the ad buying process and ensures the client’s message is consistently presented to a targeted audience across multiple health-focused platforms.
Chapter 11: Get to Know Deals in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/10490174