For a pet supply business looking to track customers who initially saw an ad on a tablet and then made purchases from their laptop computers, cross-environment conversions is the appropriate measurement type to use.
- Open measurement software development kit (SDK)
- Conversion tracking
- Same-device measurement
- Cross-environment conversions
The correct answer is: Cross-environment conversions
Explanation: Cross-environment conversions offer a way to understand the effectiveness of an advertising campaign across different devices and platforms, such as tablets, mobiles, desktops, apps, and web. This measurement connects cookies, resettable device IDs, and aggregated sign-in data to trace a user’s journey across these environments. It helps determine the transition from ad exposure to purchasing, all while maintaining user privacy by not retaining individual user details. This insight is crucial for optimizing advertising strategies and understanding multi-device consumer behaviors.
Chapter 25: Get Started with Ads in Mobile App Inventory
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