In a private auction, if an advertiser does not submit the highest bid, they will not win the impressions; these are awarded to the advertiser with the highest bid.
- The advertiser still receives half the deal impressions.
- The advertiser automatically wins the auction.
- The deal is automatically canceled for the advertiser.
- The advertiser with the highest bid wins all the impressions.
The correct answer is: The advertiser with the highest bid wins all the impressions
Explanation: Private auctions are competitive bidding environments where various advertisers vie for ad impressions. If an advertiser’s bid is not the highest, the impressions are allocated to the competing advertiser who has submitted the top bid. Open Auction optimization may also come into play, allowing Open Auction bids to compete against Private Auction bids, which can affect whether a Private Auction deal secures an ad placement, depending on which has the higher bid overall. This ensures that the impressions are sold at the optimal price, reflecting their market value.
Read more here: https://support.google.com/admanager/answer/6083218