For a campaign aimed at teens and young adults between 13 to 26 years old for a new gaming computer, the reach planning tool in Display & Video 360 should be used to understand campaign exposure for that demographic.
- Plan workspace
- Insights tool
- Forecasting tool
- Reach planning tool
The correct answer is: Reach planning tool
Explanation: The reach planning tool in Display & Video 360 assists advertisers in forecasting the performance of their campaign with respect to specific demographics, like teens and young adults. It enables the analysis of potential reach based on the budget, inventory type, campaign duration, frequency capping, and brand safety. The tool considers demographic targeting and various other factors to provide estimates for unique reach, thereby aiding in the optimization of budget allocation and enhancing campaign strategies. This ensures effective reach to the intended audience with maximum impact.
Chapter 4: Plan Campaigns in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9245485