Home » Display & Video 360 Certification Exam » Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell him about it?

Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell him about it?

Last Updated on 11 months by School4Seo Team

For launching Display & Video 360 deal negotiations for exchanges integrated with deal sync, the responsibility falls on the advertisers.

  • The publishers are responsible.
  • The Display & Video 360 representatives are responsible.
  • The publishers and advertisers are both responsible.
  • The advertisers are responsible.

The correct answer is: The advertisers are responsible

Explanation: Within Display & Video 360, deal negotiations for exchanges integrated through the Seller API are primarily the responsibility of advertisers. This integration allows for the automatic synchronization of deal details, creating a streamlined inventory source. Whether initiated by sellers through the Deal Sync API or by advertisers, both parties have the capability to propose, amend, and accept deal terms directly within Display & Video 360. Specifically, when advertisers initiate the process, it often begins with a Request for Proposal (RFP), detailing essential campaign specifics like budget and scheduling. This facilitates a collaborative and efficient negotiation process, allowing advertisers to actively manage and launch their deals.

Chapter 12: Programmatic Guaranteed Deals in Display & Video 360

Read more here: https://support.google.com/displayvideo/answer/7505945

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