To align all advertising materials with company brand guidelines in Display & Video 360, the highest account hierarchy level to configure would be “Partner & Advertiser.”
- Line item and campaign
- Campaign and partner
- Insertion order and campaign
- Partner and advertiser
The correct answer is: Partner and advertiser
Explanation: At the “Partner & Advertiser” level, universal brand controls are implemented across all associated products, ensuring uniformity. This centralized setting streamlines the application of brand guidelines to various campaigns and creative executions, maintaining a consistent brand narrative. It’s the strategic point within Display & Video 360 where brand consistency is established, affecting every level of the campaign hierarchy from broad strategy down to individual ad delivery, thus reinforcing the brand’s identity and messaging across all digital touchpoints.
Read more here: https://support.google.com/displayvideo/answer/2723011