To report on the frequency of site visits following user interaction with your ads in Display & Video 360, a counter tag is the recommended Floodlight tag to utilize.
- You should use any Floodlight tag.
- You should use a sales tag.
- You should use a global site tag.
- You should use a counter tag.
The correct answer is: You should use a counter tag
Explanation: A counter tag is pivotal for tracking site visits as conversions, aiming to bolster site traffic or enhance brand visibility. It encompasses three distinct counting methodologies: standard, tallying every conversion; unique, accounting for the initial conversion per user within a 24-hour span; and per session, recognizing a single conversion per user session, with the option to set the session duration. This tag facilitates precise conversion tracking, offering insights into the effectiveness of ad exposure in driving site visits.
Chapter 9: Track Conversions with Floodlight & Global Site Tag
Read more here: https://support.google.com/displayvideo/answer/2697097