The Display & Video 360 ad format that requires a publisher to configure the ad creative to reflect the look and feel of their site is native ads.
- In-stream video ads
- Responsive ads
- Data-driven ads
- Native ads
The correct answer is: Native ads
Explanation: Native ads are designed to seamlessly integrate with the environment of the publisher’s site or app. They are component-based, allowing for a flexible assembly of creative assets that can adapt to different styles and layouts. This adaptability ensures that the ads complement the user experience rather than disrupt it. By matching the look, feel, and function of the content around them, native ads can repurpose existing social assets, making them an effective tool for advertisers seeking a cohesive and non-intrusive ad experience.
Chapter 15: Create Responsive and Data-Driven Ads
Read more here: https://support.google.com/displayvideo/answer/7359723