To optimize a Display & Video 360 campaign’s bids focusing on a single conversion type, the “Maximize conversions” bidding strategy should be selected.
- Select Active View
- Select custom bidding
- Select Maximize clicks
- Select Maximize conversions
The correct answer is: Select Maximize conversions
Explanation: This strategy allows for the optimization of a specific performance goal, giving priority to meeting the line item’s performance target over exhausting the budget. If the performance goal set is too ambitious, it might result in underutilization of the allocated budget.
Read more here: https://support.google.com/displayvideo/answer/2997422