To ensure the advertisement leading to the most purchases for new video game modules is shown more frequently than less performing ads, the recommended Display & Video 360 creative optimization technique is to optimize for conversions.
- Optimize for creative rotation
- Optimize for clicks
- Optimize for time spent on-screen
- Optimize for conversions
The correct answer is: Optimize for conversions
Explanation: The “Optimize for Conversions” strategy in Display & Video 360 leverages optimized targeting models to identify new audience segments more likely to complete a purchase. This optimization utilizes a combination of manually selected audience signals and real-time click and conversion data from the ongoing campaign. Audience signals, which are predefined by the campaign manager, act as a basis for optimized targeting by indicating which audience types have a higher propensity to convert. This method ensures that the most effective ad, in terms of driving purchases, is prioritized and displayed more often, thereby enhancing the overall performance of the advertising campaign.
Read more here: https://support.google.com/displayvideo/answer/12060859