A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
- Tailors bids to each machine, using relevant signals present at auction time.
- Considers new and old signals to evaluate repeat user intent.
- Alleviates the strain on marketing resources by creating manual tasks.
- Algorithmically helps set the appropriate bid for each and every auction.
The correct answer is: Algorithmically helps set the appropriate bid for each and every auction.
Explanation: Machine learning powers the automated bidding feature by algorithmically determining the optimal bid for each auction, removing the manual effort and uncertainty from bid setting. This approach enables more efficient and precise achievement of performance goals, leveraging machine learning’s capacity to analyze vast amounts of data and predict the best bidding strategy for every individual auction scenario.
Sub Chapter: What’s automated bidding?