To ensure the ad for the new line of step-through model bicycles is shown to interested buyers, “Custom intent audiences” should be utilized.
- Custom affinity audience
- Target audience
- Lifestyle audiences
- Custom intent audiences
The correct answer is: Custom intent audiences
Explanation: Custom Intent audiences in Display & Video 360 empower advertisers to specifically target individuals based on their purchase intentions. This approach surpasses the limits of pre-defined In-Market categories by leveraging self-selected keywords, URLs, and apps that resonate with the product or service in question. This strategy is particularly effective for reaching potential customers actively researching or considering purchasing a step-through model bike, ensuring the ad connects with the right audience at the right time.
Read more here: https://support.google.com/displayvideo/answer/7583366