Home » Display & Video 360 Certification Exam » A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
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A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?

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For a clothing company interested in tracking shoppers who first saw their ad on a mobile app and then made a purchase using their personal tablet, the appropriate Display & Video 360 measurement to use is cross-environment conversions.

  • Conversion tracking
  • Same-device measurement
  • Open measurement software development kit (SDK)
  • Cross-environment conversions

The correct answer is: Cross-environment conversions

Explanation: Cross-environment conversions offer insight into the effectiveness of advertising campaigns across various platforms and devices, such as tablets, mobiles, and desktops, and both app and web environments. By linking cookies, resettable device IDs, and aggregated sign-in data, this measurement can identify a user’s journey from ad exposure to conversion across different environments, enhancing the understanding of campaign impact without retaining specific user data.

Chapter 25: Get Started with Ads in Mobile App Inventory

Read more here: https://support.google.com/displayvideo/answer/6155943

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