In Display & Video 360, Marketplace is utilized to access premium inventory tailored for mobile in-app and mobile web advertising.
- You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.
- You can apply creative dimensions to both mobile web and mobile in-app inventory together.
- You can use app collections for both mobile web and mobile in-app inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
The correct answer is: You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory
Explanation: Marketplace in Display & Video 360 acts as a centralized hub for advertisers to discover and secure premium ad placements across mobile platforms. It simplifies the procurement process by presenting a curated selection of inventory from various publishers, which advertisers can browse and select based on their campaign’s specific requirements. This tool is particularly beneficial for targeting mobile users effectively, as it differentiates between mobile in-app and mobile web environments, ensuring that the advertisements are displayed in the most appropriate and impactful context.
Chapter 25: Get Started with Ads in Mobile App Inventory
Read more here: https://support.google.com/displayvideo/answer/6224754