To ensure the proper setup of a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s essential to modify the campaign to include ad durations of 15, 30, and 60 seconds. This setting aligns with the standard video ad lengths preferred by most publishers.
- Set the campaign to limit the inventory to a particular device.
- Set up the campaign to add brand safety targeting to all line items.
- Set the campaign to purchase CTV app inventory through both deals and open auction.
- Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
The correct answer is: Set the campaign to run ads that are 15-, 30-, and 60-seconds long
Explanation: This configuration caters to the common inventory slots available with premium publishers for CTV campaigns, providing the necessary flexibility for ad placement. Ads of these durations are widely accepted across different platforms, allowing for broader reach and better matching with available ad slots. It’s also important to remember that while these are the set durations, there is typically a 10% leeway to accommodate slight variations in the length of the video creatives. For longer videos, specific publisher requirements might apply, so always verify any additional constraints directly with the inventory source. This approach ensures seamless campaign execution and maximizes ad exposure opportunities.
Read more here: https://support.google.com/displayvideo/answer/3129957