For preparing a new campaign for a global textile manufacturer with engaging creative formats, the Google tools Ad Canvas and Google Web Designer are recommended.
- Ad Canvas and Campaign Manager 360
- Google Web Designer and Campaign Manager 360
- Google Web Designer and Search Ads 360
- Ad Canvas and Google Web Designer
The correct answer is: Ad Canvas and Google Web Designer
Explanation: Ad Canvas offers a suite of built-in creative formats that can be tailored for data-driven campaigns, while Google Web Designer allows for the creation of custom formats, providing advertisers with the creative control necessary to adhere to brand guidelines. Through Google Web Designer, custom creative formats can incorporate dynamic bindings and be published directly to Display & Video 360. This capability ensures that advertisers can efficiently deploy unique and compelling creatives directly into their campaigns, enhancing their ability to capture audience attention and drive campaign success.
Read more here: https://support.google.com/displayvideo/answer/9057238