To link their consumers’ behavior to a target of a 20% revenue increase, an accessories retailer should implement attribution modeling within Display & Video 360.
- Conversion tracking
- Custom bidding
- Instant reporting
- Attribution modeling
The correct answer is: Attribution modeling
Explanation: Attribution modeling within Display & Video 360 allows the retailer to analyze and compare different models to find the most accurate reflection of digital advertising’s impact on business goals. Attribution models assign value to various customer touchpoints, from ad views to clicks, across the conversion path. By understanding which touchpoints drive sales and conversions, the retailer can better align their marketing strategy with their revenue objectives.
Read more here: https://support.google.com/campaignmanager/answer/6173082
Chapter 23: Create Attribution Models