For an organic wellness brand launching an allergen-free detergent and aiming to advertise within specific parameters on CTV, Display & Video 360 offers tools like digital content labels, sensitive category filters, and invalid traffic solutions to safeguard their brand.
- Digital content labels, sensitive categories, and general categories
- Digital content labels, sensitive categories, and advertising review
- Digital content labels, advertising verification, and invalid traffic
- Digital content labels, sensitive categories, and invalid traffic
The correct answer is: Digital content labels, sensitive categories, and invalid traffic
Explanation: These tools enable the brand to control where their ads appear by selecting appropriate digital content labels that match their brand values, excluding sensitive categories that don’t align with their image, and minimizing the risk of ads being placed in unsuitable content or being subject to fraudulent traffic. This ensures that the brand maintains its integrity and reaches the intended audience effectively.
Chapter 10: Build Reports and Manage Brand Quality
Read more here: https://support.google.com/displayvideo/answer/9179543