For a marketing executive conducting a routine analysis of campaign performance who wants immediate data access, they should run an instant report within Display & Video 360.
- They should run a keyword report.
- They should run an offline report.
- They should run a basic report.
- They should run an instant report.
The correct answer is: They should run an instant report
Explanation: Instant reports are designed for rapid performance evaluation, providing on-the-spot data visualization and analysis directly within the Display & Video 360 platform. This eliminates the traditional wait times associated with report generation and the subsequent need to download files for review. Ideal for quick checks, ad-hoc reporting, and analyzing standard metrics, instant reports offer a dynamic and efficient way to monitor campaign progress. They also have the flexibility to be customized, saved for recurring use, and visually represented through charts for enhanced readability and insights.
Chapter 10: Build Reports and Manage Brand Quality
Read more here: https://support.google.com/displayvideo/answer/7674615