Display & Video 360 is defined as a product that enables advertisers to purchase digital inventory and manage their advertising campaigns.
- A product that allows website owners to track, manage, and report data on their website traffic.
- A product that allows publishers and media owners to manage the inventory they offer.
- A product that allows advertisers to store and deliver their ads to a publisher’s webpage.
- A product that allows advertisers to buy digital inventory and manage campaigns.
The correct answer is: A product that allows advertisers to buy digital inventory and manage campaigns
Explanation: As a key component of the Google Marketing Platform, Display & Video 360 integrates advertising and analytics data to facilitate the planning, purchasing, measurement, and optimization of digital media and customer experiences in one comprehensive platform. It offers advertisers the ability to leverage first-party data, creating a rich dataset for customizing campaigns with artificial intelligence. This capability allows for the delivery of unique, goal-oriented campaigns with enhanced ROI. Display & Video 360 provides flexibility in media buying, selection, and measurement, catering to advertisers’ diverse needs in the digital ecosystem.
Chapter 1: Get to Know Google Marketing Platform