When setting up a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s crucial to adjust your campaign settings to include ads of various lengths, specifically 15-, 30-, and 60-seconds long.
- You should set the campaign to purchase CTV app inventory through both deals and open auction.
- You should set the campaign to limit the inventory to a particular device.
- You should set the campaign to add brand safety targeting to all line items.
- You should set the campaign to run ads that are 15-, 30-, and 60-seconds long.
The correct answer is: You should set the campaign to run ads that are 15-, 30-, and 60-seconds long
Explanation: This modification ensures that your video creatives are compatible with the standard ad durations accepted by most CTV platforms. By configuring your campaign to accommodate these specific ad lengths, you increase the likelihood of your ads being properly displayed across different CTV inventory. This approach provides flexibility and maximizes the potential reach of your campaign within non-YouTube CTV environments. It’s also advisable to verify any specific requirements or limitations with your chosen inventory sources, as some may have unique specifications regarding ad duration and file size, especially for ads longer than 60 seconds.
Read more here: https://support.google.com/displayvideo/answer/3129957