For a colleague embarking on their first non-YouTube connected TV (CTV) campaign, it’s imperative to modify the Display & Video 360 campaign setting to include ad durations of 15-, 30-, and 60-seconds. This ensures compatibility with premium publishers’ inventory.
- Set up the campaign to add brand safety targeting to all line items.
- Set the campaign to limit the inventory to a particular device.
- Set the campaign to purchase CTV app inventory through both deals and open auction.
- Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
The correct answer is: Set the campaign to run ads that are 15-, 30-, and 60-seconds long
Explanation: This setting adjustment is crucial because video inventory on CTV platforms varies, and including multiple ad durations enhances the campaign’s ability to fit into available slots across top premium publishers. Notably, the ad’s actual duration can be slightly flexible, typically within a 10% range of the specified lengths, which accommodates slight variations in creative length. However, for any ads longer than 60 seconds, it is recommended to consult with the inventory sources to understand any specific requirements they might have. This strategy helps in maximizing ad visibility and ensuring the campaign runs smoothly on the selected CTV platforms.
Read more here: https://support.google.com/displayvideo/answer/3129957