Display & Video 360 enables advertisers to purchase digital inventory and manage their campaigns effectively.
- It allows advertisers to store and deliver their ads to a publisher’s webpage.
- It allows website owners to track, manage, and report data on their website traffic.
- It allows publishers and media owners to manage the inventory they offer.
- It allows advertisers to buy digital inventory and manage campaigns.
The correct answer is: It allows advertisers to buy digital inventory and manage campaigns
Explanation: As an integral part of the Google Marketing Platform, Display & Video 360 unifies advertising and analytics data to allow comprehensive planning, buying, measuring, and optimizing of digital media and customer experiences in a single platform. It empowers advertisers to leverage first-party data, enhancing campaign personalization and achieving better return on investment (ROI). This platform offers advertisers the versatility to select the type of media they buy, the method of purchase, and the approach to measurement, thereby facilitating the creation of unique, goal-oriented campaigns.
Chapter 1: Get to Know Google Marketing Platform