To connect consumer behavior with the annual business goal of a 20% revenue increase for a specific client, you should establish attribution modeling in Display & Video 360.
- You should set up custom bidding.
- You should set up conversion tracking.
- You should set up instant reporting.
- You should set up attribution modeling.
The correct answer is: You should set up attribution modeling
Explanation: Setting up attribution modeling in Display & Video 360 provides the ability to assess and compare different models, enabling you to select the one that most accurately attributes how digital advertising efforts contribute to achieving business outcomes. An attribution model lays out the framework for assigning value to each customer interaction point, from initial impression to the final click, along the path to conversion. This strategic approach is key to understanding and enhancing the effectiveness of digital campaigns in relation to the client’s revenue objectives.
Read more here: https://support.google.com/campaignmanager/answer/6173082
Chapter 23: Create Attribution Models