To protect your brand within a Connected TV campaign in Display & Video 360, you should utilize digital content labels, sensitive categories, and invalid traffic tools.
- Digital content labels, advertising verification, and invalid traffic
- Digital content labels, sensitive categories, and general categories
- Digital content labels, sensitive categories, and advertising review
- Digital content labels, sensitive categories, and invalid traffic
The correct answer is: Digital content labels, sensitive categories, and invalid traffic
Explanation: These tools collectively ensure that your brand is associated with content that aligns with your values and campaign goals. Digital content labels classify the nature of online content, sensitive categories prevent your ads from appearing alongside content that might be detrimental to your brand image, and measures against invalid traffic safeguard your investment from being wasted on non-human interactions. Utilizing these tools is key to maintaining a secure and brand-safe advertising environment.\
Chapter 10: Build Reports and Manage Brand Quality
Read more here: https://support.google.com/displayvideo/answer/9179543