To align consumers’ behavior with their annual business goal of a 20% revenue increase, your national pet-care retail customer should set up attribution modeling within Display & Video 360.
- They should set up custom bidding.
- They should set up instant reporting.
- They should set up conversion tracking.
- They should set up attribution modeling.
The correct answer is: They should set up attribution modeling
Explanation: Attribution modeling in Display & Video 360 enables your customer to evaluate the impact of their digital advertising on business outcomes accurately. By employing an attribution model, they can discern how various touchpoints along the consumer’s journey — from ad impressions to clicks — contribute to sales and conversions. This insight allows for the optimization of ad spend in ways that drive revenue growth, supporting their goal of a 20% increase.
Read more here: https://support.google.com/campaignmanager/answer/6173082
Chapter 23: Create Attribution Models