Advertisers would particularly benefit from using Display & Video 360 due to its capabilities for buying digital inventory and managing campaigns efficiently.
- Publishers and media owners, because they can manage the inventory they offer.
- Advertisers, because they can store and deliver ads to a publisher’s webpage.
- Website owners, because they can track, manage, and report data on their website traffic.
- Advertisers, because they can buy digital inventory and manage campaigns.
The correct answer is: Advertisers, because they can buy digital inventory and manage campaigns
Explanation: Display & Video 360, part of the Google Marketing Platform, offers a comprehensive solution for advertisers to streamline their digital marketing efforts. It combines planning, buying, measuring, and optimizing digital media and customer experiences in a unified platform. This tool allows advertisers to leverage first-party data, enhancing campaign personalization and achieving better return on investment (ROI). With features designed to optimize media buying and measurement, Display & Video 360 empowers advertisers to execute unique campaigns tailored to their specific objectives, ensuring effective and efficient media utilization across the digital landscape.
Chapter 1: Get to Know Google Marketing Platform