Before an HTML5 ad plays, it should have an introduction screen that provides clear instructions on how users can engage with the ad
- A simplistic graphic of the app’s title, to help spark curiosity in potential users.
- A brief video clip showing a series of screenshots of what to expect from the app.
- A list of bullet points highlighting the app’s key features.
- An introduction screen, with clear instructions on how to engage with the ad.
The correct answer is: An introduction screen, with clear instructions on how to engage with the ad.
Explanation: To enhance user engagement with an HTML5 ad, it’s essential to guide them right from the start. Introducing an initial screen with explicit directives, like “Tap here to play” or “Swipe to see more,” clarifies how users should interact with the content. This guidance ensures users have a seamless experience. However, advertisers needn’t worry about including a close button, as one is automatically generated. Notably, when using Google Web Designer, the Exit API can’t be utilized.