Last Updated on 12 months ago by School4Seo Team
If Robert is about to start creating an HTML5 asset for his Google App campaign, then according to HTML5 asset best practices, he should include an introduction screen with clear instructions on how to engage with the ad before the HTML5 ad plays.
Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
- A simplistic graphic of the app’s title, to help spark curiosity in potential users.
- A brief video clip showing a series of screenshots of what to expect from the app.
- A list of bullet points highlighting the app’s key features.
- An introduction screen, with clear instructions on how to engage with the ad.
The correct answer is: An introduction screen, with clear instructions on how to engage with the ad.
Explanation: For HTML5 and Playable ads within Google App campaigns, best practices emphasize ensuring a smooth and intuitive user experience. This often includes an initial “intro screen” or “intro card” that sets expectations and provides brief, clear instructions on how to interact with the ad (e.g., “Tap to play,” “Swipe to explore,” or a brief tutorial for playable ads). This helps users understand the interactive nature of the ad and encourages engagement, preventing confusion and maximizing the ad’s effectiveness.
To enhance user engagement with an HTML5 ad, it’s essential to guide them right from the start. Introducing an initial screen with explicit directives, like “Tap here to play” or “Swipe to see more,” clarifies how users should interact with the content. This guidance ensures users have a seamless experience. However, advertisers needn’t worry about including a close button, as one is automatically generated. Notably, when using Google Web Designer, the Exit API can’t be utilized.