Home » Google Ads Apps Certification » When creating a Google App campaign, what determines a campaign bidding strategy?

When creating a Google App campaign, what determines a campaign bidding strategy?

When creating a Google App campaign, The target-user settings of the campaign determines a campaign bidding strategy.


  • The number of downloads the app has.
  • The industry standard for that particular app.
  • The total value of the campaign budget.
  • The target-user settings of the campaign.

The correct answer is: The target-user settings of the campaign

Using goals you’ve already defined will help determine the focus and target-user settings of your campaign. Those selections will, in turn, determine your campaign bidding strategy. Your bidding strategy will be automatically selected based on your campaign focus and target users.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.