When creating a Google App campaign, what determines a campaign bidding strategy?

When creating a Google App campaign, The target-user settings of the campaign determines a campaign bidding strategy.


  • The number of downloads the app has.
  • The industry standard for that particular app.
  • The total value of the campaign budget.
  • The target-user settings of the campaign.

Correct answer is: The target-user settings of the campaign

Using goals you’ve already defined will help determine the focus and target-user settings of your campaign. Those selections will, in turn, determine your campaign bidding strategy. Your bidding strategy will be automatically selected based on your campaign focus and target users.