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Home » Google Ads Apps Certification » Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
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Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

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Define a goal he wants to achieve with an App campaign. This is the first thing Alex should do before jumping into Google Ads interface.


  • Create a library of assets he might use during the ad creation process.
  • Gather feedback from people already using his app regularly.
  • Conduct thorough research on apps belonging to similar businesses.
  • Define a goal he wants to achieve with an App campaign.

The correct answer is: Define a goal he wants to achieve with an App campaign.

Before jumping into the Google Ads interface, you should define a goal for your efforts and the campaign.

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