This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.
- They’re any action a user performs when using the app.
- They’re the total number of users who have installed the app.
- They describe when a user leaves a review about the app on the app listing.
- They’re specific events that matter most to a business.
The correct answer is: They’re specific events that matter most to a business.
Conversions are the specific events that matter most to a business. Conversion tracking refers to identifying and recording the specific actions a user takes so that you and the system can optimize the campaign for the events most valuable for your business.
- Headline: Set App Campaigns Up for Success
- Chapter: Measure What Matters in App Campaigns
- Learn more here: Skillshop Google Ads Apps Certification
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