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  • Google Ads App Certification Exams
  • * All Q&As Updated on 01-October-2020
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Which statement is true regarding Conversions in a Google App campaign?

  • They’re any action a user performs when using the app.
  • They’re the total number of users who have installed the app.
  • They describe when a user leaves a review about the app on the app listing.
  • They’re specific events that matter most to a business.

Correct answer is: They’re specific events that matter most to a business.

Conversions are the specific events that matter most to a business. Conversion tracking refers to identifying and recording the specific actions a user takes so that you and the system can optimize the campaign for the events most valuable for your business.