Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.


  • The marketer will need to look for and resolve any campaign issues found within the notifications section of the account.
  • An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.
  • The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
  • The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.

Correct answer is: The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.

Machine learning automates many of the tasks involved in running an App campaign, but remember, you can’t just “set it and forget it.” The strategy behind your App campaigns will likely shift over time, and your job as a marketer is to set the boundaries accordingly.

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