Last Updated on 1 week by School4Seo Team
To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.
- To drive phone calls to customer service through the app.
- To determine if app users have a preferred banking location.
- To increase user engagement with the app.
- To help users discover the app.
The correct answers are: To increase user engagement with the app and To help users discover the app.
Explanation: To increase user engagement with the app and to help users discover the app are indeed two primary reasons a finance company would promote its app.
Discovery drives downloads, expanding the user base. Engagement fosters active use, building loyalty and increasing customer lifetime value. In the competitive finance sector, app promotion is essential for acquiring and retaining users. Enhanced engagement leads to more frequent app usage, deeper customer relationships, and increased revenue. Discovery ensures the app reaches potential customers, expanding market share and brand visibility.
Marketers are responsible for driving downloads and encouraging app usage. With over 2 million apps available in the Google Play Store, marketing plays a key role in helping users find an app. Specifically, marketing teams focus on discovery — connecting new users to an app; and engagement — reconnecting existing users to an app.