What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.


  • To drive phone calls to customer service through the app.
  • To determine if app users have a preferred banking location.
  • To increase user engagement with the app.
  • To help users discover the app.

Correct answers are: To increase user engagement with the app and To help users discover the app.

Marketers are responsible for driving downloads and encouraging app usage. With over 2 million apps available in the Google Play Store, marketing plays a key role in helping users find an app. Specifically, marketing teams focus on discovery — connecting new users to an app; and engagement — reconnecting existing users to an app.

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