Last Updated on 3 months by School4Seo Team

The two reasons for a finance company might invest in app promotion are to help users discover the app and to increase user engagement with the app.

• To drive phone calls to customer service
• To determine if the app is useful
• To help users discover the app
• To increase user engagement with the app

The correct answers are: To help users discover the app and To increase user engagement with the app

Explanation: A finance company might invest in app promotion to help users discover the app and to increase user engagement with the app. Discoverability is crucial for attracting new users, especially in a competitive market. Promoting the app enhances its visibility, driving downloads and expanding the user base. Increasing user engagement is equally important. Active users are more likely to utilize the app’s features, leading to higher retention and potential revenue. App promotion campaigns can highlight the app’s benefits, encourage regular use, and foster a loyal customer base. These objectives are essential for a finance company aiming to leverage its app for business growth and customer satisfaction.