Conversion tracking provides vital data that fuels the machine learning central to Google App campaigns
- Conversion tracking provides insights that help shape push notifications for your apps
- Conversion tracking enables you to understand individual user preferences
- Data captured with conversion tracking can be used to target specific users
- Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
The correct answer is: Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
Explanation: Events within an app, such as signing in or watching a video, can be analyzed using machine learning when captured by an analytics tool. Conversions highlight these crucial events that are pivotal for a business. Conversion tracking zeroes in on these specific user actions, enabling both marketers and the system to refine the campaign towards events that bring the most value. The more data the system has, the better it can optimize through machine learning, ensuring your App campaign’s efficacy.