Last Updated on 12 months ago by School4Seo Team
If Shayley is reading an article about hiking trails on her mobile phone, sees an ad for hiking boots from outdoor retailer OneStop, and clicks on the ad while having the OneStop app installed with deep linking enabled, she will be taken directly to the hiking boots section of the OneStop app.
- Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
- Shayley will be taken to the app store listing, prompting her to download the OneStop app.
- Shayley will be taken to the hiking boots section of the OneStop website.
- Shayley will be taken directly to the hiking boots section of the OneStop app.
The correct answer is: Shayley will be taken directly to the hiking boots section of the OneStop app.
Explanation: When deep linking is enabled for an app, clicking an ad that is relevant to content within the app will direct the user directly to that specific content within the app, bypassing the app’s homepage or a mobile website. In this scenario, since Shayley has the OneStop app installed and clicks an ad for hiking boots, and OneStop has deep linking enabled, she will be taken straight to the hiking boots section of the OneStop app. This provides a seamless and optimized user experience, reducing friction and increasing the likelihood of conversion.
Reference Link: About deep links – Google Ads Help: https://support.google.com/google-ads/answer/10023042. This page states, “A deep link is a type of link that sends users directly to app content.” It further explains that “users who click your ad go directly to the page in your mobile app that you’ve associated with the ad.”With deep linking, when a user who already has your app installed clicks on your Search, Display, or Shopping ad on their device, they’ll be taken directly to the relevant page in your mobile app.