Home » Google Ads Apps Certification » Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Personal information can be saved in an app to make checkout quick and easy. That’s why a shopper might prefer to make a purchase using a retail app rather than a retail website.


  • The latest industry news can be presented to a potential customer while they shop.
  • An app can serve ads to a potential customer while they’re browsing products.
  • Apps can redirect users to the company website to complete a purchase.
  • Personal information can be saved in an app to make checkout quick and easy.

The correct answer is: Personal information can be saved in an app to make checkout quick and easy.

While many channels played a role in shaping shopper’s decision, she ultimately prefer an app that she has used before and trusts. Having her personal information saved in the app made checkout quick and easy.

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