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How does asset variety help with reach?

Asset variety help increase ad coverage and ads show up across more of Google inventory.


  • Increased asset variety lets ads show only on YouTube.
  • Increased asset variety lets ads be more visible in Google Search.
  • Increased asset variety lets ads show across more geographic locations within Google inventory.
  • Increased asset variety helps ads show up across more of Google inventory.

The correct answer is: Increased asset variety helps ads show up across more of Google inventory.

Having assets of all types and sizes helps increase ad coverage, meaning your ads have a better chance of showing up across the broad inventory of Google’s properties. Asset variety allows machine learning to optimize for user preferences, picking the right ad for the right user.

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