Home » Google Ads Apps Certification » Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

The company should consider the two questions what impact would a successful app have on the business? and What unique purpose does the app provide customers?


  • How do app users perceive the fitness brand?
  • How many fitness videos were downloaded last year from paid app promotion?
  • What impact would a successful app have on the business?
  • What unique purpose does the app provide customers?

The correct answers are: What impact would a successful app have on the business? and What unique purpose does the app provide customers?

Ask yourself the following questions when thinking about how your app fits into your overall marketing strategy:
o What unique utility does the app provide to consumers?
o Does the app serve a specific role in the customer journey vs. other channels like web or in-store?
o What impact does a successful app have on the business?

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