The company should consider the two questions what impact would a successful app have on the business? and What unique purpose does the app provide customers?
- How do app users perceive the fitness brand?
- How many fitness videos were downloaded last year from paid app promotion?
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
The correct answers are: What impact would a successful app have on the business? and What unique purpose does the app provide customers?
Ask yourself the following questions when thinking about how your app fits into your overall marketing strategy:
o What unique utility does the app provide to consumers?
o Does the app serve a specific role in the customer journey vs. other channels like web or in-store?
o What impact does a successful app have on the business?
- Headline: Grow Your Business with App Campaigns Optional
- Chapter: Understand the Apps ecosystem
- Learn more here: Skillshop Google Ads Apps Certification