Last Updated on 12 months ago by School4Seo Team

If Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign and sees the terms ‘low’, ‘good’, and ‘best’ to understand how specific assets are performing, she should know that asset ratings are distributed based on the number of impressions that they receive in each ad group.

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Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ‘low’ , ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?

• The all conversion value they acquired over the last 30 days.
• The average click-through rate (CTR) they acquired over the last 30 days.
• The number of conversions they receive in each ad group.
• The number of impressions they receive in each ad group.

The correct answer is: The number of impressions they receive in each ad group.

Explanation: Google App campaigns use asset ratings (low, good, best) to help you understand how your creative elements are performing. While conversions are the ultimate goal, the rating system itself is directly tied to the number of impressions each asset receives within its ad group. More impressions, particularly when combined with strong performance metrics, generally lead to higher asset ratings. This helps advertisers identify which assets are resonating with users and driving visibility, allowing for informed optimization decisions.