Last Updated on 1 month by School4Seo Team

Asset ratings are distributed based on the number of impressions they receive in each ad group.

• The all conversion value they acquired over the last 30 days.
• The average click-through rate (CTR) they acquired over the last 30 days.
• The number of conversions they receive in each ad group.
• The number of impressions they receive in each ad group.

The correct answer is: The number of impressions they receive in each ad group.

Explanation: Google App campaigns use asset ratings (low, good, best) to help you understand how your creative elements are performing. While conversions are the ultimate goal, the rating system itself is directly tied to the number of impressions each asset receives within its ad group. More impressions, particularly when combined with strong performance metrics, generally lead to higher asset ratings. This helps advertisers identify which assets are resonating with users and driving visibility, allowing for informed optimization decisions.