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What’s a benefit to gathering data about events that happen in an app?

A benefit to gathering data about events that happen in an app is that it can help guide marketing efforts.


  • It will immediately reduce marketing costs.
  • It can be used as a benchmark against similar apps.
  • It can help inspire new ideas for image assets.
  • It can help guide marketing efforts.

The correct answer is: It can help guide marketing efforts

Gathering data about events that happen in your app and the impact of your advertising will guide your marketing efforts. Remember: The machine learning that powers your App campaign will deliver better results if it has more data to learn from!

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