Last Updated on 12 months ago by School4Seo Team
In the Google Ads interface, the marketer select Android or iOS as the mobile app platform at the Campaign Level.
- Reporting level
- Ad group level
- Asset level
- Campaign level
The correct answer is: Campaign level
Explanation: In the Google Ads interface, when you create a new Google App campaign, the selection of the mobile app platform (Android or iOS) is made at the Campaign level. This is a fundamental setting defined during the initial campaign setup. Once selected, all ad groups and assets within that specific App campaign will target users on the chosen platform. You cannot mix Android and iOS targeting within the same App campaign; if you wish to promote your app on both platforms, you would create separate App campaigns for each.