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How do humans and machines work as an effective team when running Google App campaigns?

Humans and machines have complementary skill sets. Humans and machines work as an effective team when running Google App campaigns.


  • Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
  • Humans can verify creative assets made by machines, saving time in the process.
  • Humans can monitor reports exclusively, while letting machine learning handle everything else.
  • Humans and machines have complementary skill sets.

The correct answer is: Humans and machines have complementary skill sets.

Explanation: Humans and machines have complementary skill sets. As machine learning becomes more widely used, savvy marketers and agencies are realizing two things:
1. Expertise in machine learning and automated systems is more valuable than ever before.
2. Automated campaigns rely on human guidance and intelligence for success

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