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How do humans and machines work as an effective team when running Google App campaigns?

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Humans and machines have complementary skill sets. Humans and machines work as an effective team when running Google App campaigns.


  • Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
  • Humans can verify creative assets made by machines, saving time in the process.
  • Humans can monitor reports exclusively, while letting machine learning handle everything else.
  • Humans and machines have complementary skill sets.

The correct answer is: Humans and machines have complementary skill sets.

Explanation: Humans and machines have complementary skill sets. As machine learning becomes more widely used, savvy marketers and agencies are realizing two things:
1. Expertise in machine learning and automated systems is more valuable than ever before.
2. Automated campaigns rely on human guidance and intelligence for success

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